Manhunt Is Hooking Up
Online Buddies, Manhunt’s parent company and the daddy of online hookup sites, recently announced a hookup of their own: the acquisition of Jack’d, one of the top location-based gay dating apps. The merger makes Online Buddies the largest company in the world to connect men seeking men. Jack’d, Manhunt and the Manhunt Daily blog receive a combined two million unique visits daily.
I chatted with Jonathan Crutchley, co-founder and Chairman of Online Buddies’ Board about how this international deal came about. He explained that Manhunt started in 1987 with a phone chat service. Remember those? In 2001, they moved online and about four years ago—when they realized that Grindr wasn’t just a gimmick and was not going away—they got into the app biz.
Yosuke Matsuda of Lucid Dreams, LLC, who created Jack’d, was working his full time job in Japan while also running his app. As it increased in popularity, Jack’d came to be too much for him. After seeking a partner, the Manhunt/Jack’d hookup was born. Jack’d was able to deliver a younger demographic in a whole other part of the world. Jack’d gets one million unique views each day, half in North America and the other in such major demographics as China, Japan and Korea. Manhunt has users in almost every country in the world—half in English and almost half read in Spanish. One hookup and suddenly they’re exploring the world one dick at a time!
Surprisingly, it’s not all about sex. There’s also Manhunt Cares, which is the company’s foundation for AIDS research where they give back to the community.
Since Manhunt advertises on Facebook, they were recently invited to California to meet with Mark Zuckerberg and friends. Oh to be a fly on the wall at a meeting of the Internet dating businesses that included the likes of eHarmony, Farmers Only, Christian Mingle, JDate and Manhunt. I’d love to know how much crossover there was. Crutchley proudly told me that they were the only gay business invited. They were the only instant hookup site invited, too!