Jock Soap

As any gay in New York who’s attempted to shop the overcrowded skin-care aisle in Duane Reade will tell you, figuring out what grooming products to buy is confusing. “I run into a lot of men [who] admit they don’t have a clue about what to do for their skin,” says Joshua Harrell, who turned his dismay at the lack of products designed specifically for men into his own skin-care line, Jock Soap (GetJock.com, 800-274-JOCK). “I wanted a soap that wasn’t made with all the crap that most soaps are made of, plus it had to smell good.” Since 2007, the 34-year-old, who splits his time between his native Atlanta and his boyfriend’s in New York, has been developing an entire line of naturally made grooming products, just for men. “Men, gay or straight, don’t want to do something they think only girls are supposed to do. So they block out so much that could help them look their absolute best.”
 
Thanks to Jock Soap’s straightforward approach and creatively branded products, Harrell’s products are flying off the shelves and into gay bathrooms all over the city. “I run into a lot men that feel like less-than-a-gay because they don’t have a clue what to do for their skin. But Jock Soap customers are very cool. They feel uninhibited for the first time to talk about their grooming needs.” —Benjamin Solomon